No, we're not talking about the Audi S7 here, but I bet this S7 will still put a smile on your face. What are we talking about then? This concerns the new patented S7 from FutureCeuticals, Inc. A precise combination of seven plant-based ingredients shown to reduce nitric oxide (NO) levels can increase by as much as 230%. And it should be noted that the increase shown in the research comes from HUMAN studies, not rodents. If you're just surprised, you're not alone. With such a big increase, you might need to start buying some sleeveless shirts.
Why should you care about this?
It's simple. At the gym we all chase “the pump”. It's that tight feeling we get when our muscles are full of blood and our blood vessels dilate, creating a vascular map of veins. You actually look bigger and fuller when the pump is there. Of course, this is only a temporary achievement, but the feeling and emotion that comes from having a pump is incredible.
But other than aesthetic reasons, why bother with increasing nitric oxide levels in the body? It's all about performance. By relaxing the walls of blood vessels and allowing nutrients to pass through the body more easily, you can transport essential nutrients and oxygen-rich blood to working muscles to not only improve overall performance, but also aid recovery and reduce muscle fatigue - thus you can train harder and longer.
Now you might be scratching your head, as NO products have been on the market for quite some time - and you would be right. But nothing like S7 has ever been done - which makes it incredibly innovative and exciting for the entire sports nutrition and supplement industry.
Jeff Van Drunen, president of FutureCeuticals, said of S7: “The problem and the solution lie in the fact that our bodies can produce a significant and greater amount of NO internally without external supplementation of nitrates.”
The power of... plants?
Unless you live under a rock, you've fully witnessed the rise of the plant-based movement. Consumers are looking for cleaner, organic and more natural products, from the food we eat to the supplements we consume. And consumers in general are becoming more educated about nutrition and supplementation, creating the need for brands to clean up their profiles and think about the ingredients they include in their formulation. Overall, this is a great development that demands better overall quality of products and quality control.
S7 by FutureCeuticals is pushing the boundaries and leading the front line of plant-based performance products. At just 50mg, S7 can deliver incredible shirt-ripping pumps. In fact, S7 completely changes the way we think about and use vasodilation ingredients and products. S7 does not contain nitrates (such as sodium nitrate, beets, leafy vegetables) and helps the body to produce its own (endogenous) nitric oxide instead of using exogenous sources.
What's in S7?
- Green coffee bean extract
- Green tea extract
- Turmeric extract
- Sour cherry
It's actually hard to believe what kind of results can be achieved by using this very specific combination of plants. We have never seen anything like this on the market. Due to the nature of this plant-based ingredient, FutureCeuticals has stated that the applications are endless. S7 can be used in RTD drinks, capsules, tablets, energy drinks, as well as powder products where the aim is to improve performance and also create a muscle pump.
Who is S7 intended for?
Athletes Bodybuilders Gymgoers S7 really can be used by anyone, no matter what their goal may be. There are many benefits to using a vasodilator, and since S7 is a clinically tested plant-based ingredient, it may be suitable for anyone with an active lifestyle.
Use in combination with other supplements
Since S7 is a natural ingredient made up of plants, it can be used in many different ways and with many other ingredients. Due to the versatility of such an ingredient, you will see S7 used in new Amino KEM Elite EAA Pump Volumizer and EVP AQ Premium Liquid Muscle Volumizer.
You'll see S7 in pre-workouts, intra-workouts, post-workouts, energy drinks and powders, recovery products, pump-specific products, and many other off-the-shelf or off-the-shelf supplements. S7 is an ingredient to look out for as the research and results are amazing.