No, we're not talking about the Audi S7 here, but I bet this S7 still puts a smile on your face. So what are we talking about? It's about the new patented S7 from FutureCeuticals, Inc. An accurate combination of seven plant-based ingredients that have been shown to increase nitric oxide (NO) levels by up to 230%. And it should be noted that the increase shown in the research comes from HUMAN studies, not rodents. If you're just amazed, you're not alone. With such a big increase, you might want to start buying some sleeveless shirts.
Why would you care about this?
It's simple. At the gym, we all chase "the pump." It's that tight feeling we get when our muscles are full of blood and our blood vessels dilate, creating a vascular map of veins. You actually look bigger and fuller when the pump is there. Of course, this is only a temporary effect, but the feeling and emotion that come from having a pump are incredible.
But aside from aesthetic reasons, why would you care about increasing nitric oxide levels in the body? It's all about performance. By relaxing the walls of blood vessels and allowing nutrients to flow more easily through the body, you can transport essential nutrients and oxygen-rich blood to the working muscles to not only improve overall performance but also help with recovery and reduce muscle fatigue - allowing you to train harder and longer.
Now you might be scratching your head, since NO products have been on the market for quite some time - and you'd be right. But nothing like S7 has ever been done - which makes it incredibly innovative and exciting for the entire sports nutrition and supplement industry.
Jeff Van Drunen, president of FutureCeuticals, said about S7: "The problem and the solution lie in the fact that our body can internally produce a significant and greater amount of NO without external nitrate supplementation."
The power of... plants?
Unless you've been living under a rock, you've fully seen the rise of the plant-based movement. Consumers are looking for cleaner, organic, and more natural products, from the food we eat to the supplements we consume. And consumers in general are becoming more educated about nutrition and supplementation, creating the need for brands to clean up their profiles and think about the ingredients they include in their formulations. Overall, this is a great development demanding better overall product quality and quality control.
S7 from FutureCeuticals pushes boundaries and leads the frontline of plant-based performance products. With just 50 mg, S7 can deliver incredible shirt-ripping pumps. In fact, S7 completely changes the way we think about and use vasodilation ingredients and products. S7 contains no nitrates (such as sodium nitrate, beets, leafy greens) and helps the body produce its own (endogenous) nitric oxide instead of using exogenous sources.
What's in S7?
- Green coffee bean extract
- Green tea extract
- Turmeric extract
- Sour cherry
- Blueberry
- Broccoli
- Kale
It's actually hard to believe the kind of results that can be achieved by using this very specific combination of plants. We've never seen anything like it on the market. Due to the nature of this plant-based ingredient, FutureCeuticals has stated that the applications are endless. S7 can be used in RTD drinks, capsules, tablets, energy drinks, as well as powder products where the goal is to improve performance and also create a muscle pump.
Who is S7 intended for?
Athletes Bodybuilders Gym-goers S7 can really be used by anyone, regardless of their goal. There are many benefits associated with using a vasodilator, and since S7 is a clinically tested plant-based ingredient, it may be suitable for anyone with an active lifestyle.
Use in combination with other supplements
Since S7 is a natural ingredient made from plants, it can be used in many different ways and with many other ingredients. Due to the versatility of such an ingredient, you'll see S7 used in the new Amino KEM Elite EAA Pump Volumizer and EVP AQ Premium Liquid Muscle Volumizer.
You'll see S7 in pre-workouts, intra-workouts, post-workouts, energy drinks and powders, recovery products, pump-specific products, and many other ready-to-drink or ready-to-mix supplements. S7 is an ingredient to watch out for, as the research and results are stunning.
